Three Counties Showground launches Malvern Winter Glow

15th October 2020

The Three Counties Showground launches Malvern Winter Glow, a dazzling outdoor illuminations trail this winter, so wrap up warm and prepare to be spellbound by an extravaganza of light.

Home to the region’s most prestigious events including RHS Malvern Spring Festival and the world-renowned Royal Three Counties Show, the 90 acre showground will transform itself this winter into a spectacular festive celebration of light, creating an enchanting landscape filled with wonder to start the festive cheer as we count down to Christmas.

Taking place between December 9 and January 3 2021 and excluding Christmas Day, tickets are available in advance with timed entry (selected at the time of booking) and limited numbers.

Malvern Winter Glow offers a magical journey of discovery, where visitors can marvel at the dramatic light installations inspired by the area’s natural landscape, history and heritage.

Head of Shows Diana Walton explains “The beginning of December marks the start of a special time for many people, and with so many Christmas events being cancelled this year, the team at the Three Counties Showground has worked hard to make the end of 2020 as memorable as possible.”

“Malvern Winter Glow is an exciting new addition to the region’s festive calendar and will make the most of the showground’s vast space, with numbers limited to just 30 families per session.”

Malvern Winter Glow will feature 10 sessions per night, with the first session starting at 4.40pm. As numbers are limited, visitors can wander and explore and have time to take that all-important Christmas selfie. A range of seasonal food and drink vendors will be on hand to add a festive cheer to the evening.

This event is advanced tickets only with adult tickets £16 each, Children aged 3 to 16 tickets £11 each and under 3s go free.

The inaugural light extravaganza promises to enchant visitors and if you’re lucky you might even catch a glimpse of Santa!

To find out more and book online go to