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Category: Partners

Three Counties welcomes new CEO to drive forward investment and growth

We are pleased to announce that Three Counties Agricultural Society has appointed David Prescott as its new Chief Executive. David will start in January 2023 to take over the running of the society, following the announcement that Ken Nottage will be retiring from the post, after a hugely successful decade at the helm of one of the UK’s most prosperous showground enterprises.

David joins the society after a 27-year career with the Oxford based Bookseller Blackwell’s, where he held a variety of roles across the company from the shop floor to management and regional roles, before becoming Managing Director for Blackwell’s Bookshops in January 2011, and Chief Executive for Blackwell Limited in May 2013. He has also taken an active role in the UK Booksellers Association serving as Chair of the Academic and Professional Bookselling Group and as Vice President of the Association from 2011-17. He is currently a Trustee of the World Book Day Charity.

Ken Nottage commented, “At the heart of Three Counties is a committed and talented group of employees and volunteers, who I am sure will be supportive of David in his new role as CEO. David is strongly placed to lead the society in its future growth plans. In addition to his wide-ranging skills, he has invaluable business management experience which will contribute to the long-term future and success of the business.”

David will be on board at the beginning of the new 2023 shows season, with a full line-up of unmissable events and festivals, kicking off with CountryTastic in April, followed by the prestigious RHS Malvern Spring Festival in May, the annual celebration of food and farming, the Royal Three Counties Show in June and the finale to the year with the UK’s largest Harvest Festival, Malvern Autumn Show in September.

David said, “I’m hugely excited to be taking on the role of Three Counties Chief Executive. I’ve been really impressed with how well the Society is run and I know there’s lots of opportunity to build on what is a really impressive events calendar. Of course, I have some big shoes to fill with Ken having done such a fantastic job, but I know there is a great team here with a very supportive Board and Council, so I can’t wait to get started!”


My Pension Expert has today announced its headline partnership with the Royal Horticultural Society’s (RHS) Malvern Spring Festival.

Taking place from 5th – 8th May 2022, RHS Malvern Spring Festival will make its hotly anticipated return to the national events calendar at Three Counties Showground, Worcestershire.

The show will be the greenest yet with organisers adopting sustainable practices, such as encouraging visitors to bring their own shopping bags and utilise Showground water bottle refill stations.

Festivalgoers will be able to enjoy a variety of attractions, including stunning RHS show gardens set against the backdrop of the world-famous Malvern Hills, as well as a Floral Marquee filled with the country’s finest nurseries.

Visitors will also enjoy local produce and browse in the many shopping arcades at the festival. Guests will also have the opportunity to mingle with renowned horticultural enthusiasts such as Arit Anderson and Frances Tophill, all of whom will be hosting events and demonstrations throughout the festival.

As headline partner, My Pension Expert is proud to champion regional and local talent, whilst feeding into the festival’s rich history of horticultural excellence.

Andrew Megson, executive chairman of My Pension Expert said: “RHS Malvern Spring Festival was dearly missed by locals and tourists alike in 2021. And as the UK now seems to be emerging from the eye of the Covid storm, it’s brilliant that it can make its triumphant return.”

“My Pension Expert is incredibly passionate about supporting causes that recognise and nurture local enterprises. As such, we are delighted to be at RHS Malvern Spring Festival as its headline partner, and to be celebrating the rich history of the RHS.”

Chris Eldridge, Head of Shows & Commercial at Three Counties, commented: “RHS Malvern Spring Festival is the largest seasonal horticultural event in the region, and we are exceptionally pleased to be collaborating with My Pension Expert as we work in partnership to connect our visitors with gardening and the great outdoors.”


Soft drinks supplier, Frobishers Juices, is delighted to announce a new partnership with Three Counties, becoming the official soft drink partner to the group. Frobishers has long been known for supplying premium fruit juices and juice drinks to the hospitality sector, and this new partnership will enable the brand to further develop market growth from within some of the countries leading lifestyle, food and drink events. Three Counties which runs the prestigious RHS Malvern Spring Festival and Royal Three Counties Show at its showground in Malvern, is one of the UK’s most established and leading event organisers, welcoming over a million visitors a year to its own and third-party organised events.

The new partnership also expands Frobishers presence within the foodservice sector, linking up with established event catering company, Relish Events. Relish Events provide the hospitality, bar and catering outlets across all private member and public access areas at the Three Counties events, as well as a number of other high-profile events and festivals operating across the UK.

Kicking off with RHS Malvern Spring Festival (11th to 14th May), Relish Events will run and manage the catering facilities within the Food Marquee and will also sell Frobishers juices and juice drinks from ‘Bertie’, Frobishers retro Citroen H van which will be located outside the Living Well Theatre. Mobile catering experts, Severn Valley Catering will also supply Frobishers Juices across a range of their units staged within the show grounds.

Great Taste award-winning, sparkling adult soft drink range, Frobishers Classics will be available to purchase from all catering outlets at the show, along with a range of juices, plus new Frobishers Cordials will also be available to purchase from the van stall.

Commenting on the partnership, Steve Carter, sales and marketing director at Frobisher said:

“These are exciting times for Frobishers as we strengthen our presence within the food service sector and increase our involvement at more high profile consumer led events and festivals. Both Three Counties and Relish Events complement our brand well and offer a new route to market that we are excited to capitalise on and explore. We’re delighted in the new partnership and look forward to developing new initiatives overcoming shows and future events.”

Ken Nottage, Chief Executive at Three Counties, said:

“We are so pleased to welcome Frobishers as our new official soft drinks partner.  Both Frobishers and Three Counties share a vision to provide the best possible product for our customers and to be able to offer a drink of this quality to our visitors is something to be proud of and we are sure they will appreciate.”

Rob Goves, Director at Relish Events adds:

“We’re delighted to be involved with Three Counties again this year and working with Frobishers at such a prestigious local summer festival. We’ve been supplying hospitality and catering to a range of high profile and prestigious events and clients for many years, and we understand how important it is to have the right offering for the right crowd. We pride ourselves on providing the best quality food and drink from local suppliers throughout all our venues, therefore we are really excited to be working with such a great drinks brand at one of our key events!”

For more information on Frobishers Juices visit or follow us on twitter @Frobishers



One of the highly regarded firms in the prestigious Legal 500 and Chamber and Partners legal directories in England and Wales, the city-quality law expert will once again take up the position of Legal Partners to Three Counties for the next three years, following impressive results since forging links with Three Counties in 2013.

Ken Nottage, CEO of Three Counties, said: “We are delighted to be continuing to work with Harrison Clark Rickerbys and look forward to continuing the impressive growth the partnership has delivered to date for both parties. Since joining forces over three years ago, the relationship has gone from strength to strength. Three Counties provides the perfect platform for engagement with over one million people every year, who visit our three nationally acclaimed events and calendar of third party events. With the support of Harrison Clark Rickerbys, we look forward to what’s to come in 2017 and beyond. ”

The fruitful relationship marks the growth of mutually beneficial business links between the two organisations working at the heart of the three counties.

Over the past three years, Harrison Clark Rickerbys has benefitted from the increased presence in national and regional press and PR that the Three Counties events achieve, together with the direct engagement with visitors to the showground. Harrison Clark Rickerbys has found that visitors to Three Counties have warmed to them through their support of the showground.

Three Counties offers unrivalled access to a vast bank of new clientele, with its annual calendar of shows and third party events drawing over a million visitors to the showground over the course of the year, together with its work in the spheres of agriculture and horticulture.

Mark Fabian, Partner with Harrison Clark Rickerbys, said: “We are very happy to be continuing our partnership with Three Counties. We have enjoyed working with all of the team and meeting the great many visitors to Three Counties’ vibrant events. We look forward to building on the impressive results we have achieved in just three short years.”

Harrison Clark Rickerbys’ specialisms perfectly compliment the aims and endeavours of the Three Counties, with areas of excellence in agriculture and rural affairs, equine, education, hospitality and leisure.

Association with the leading law firm has helped Three Counties grow their network of commercial clients, specifically boosted by the Three Counties Big Breakfasts events. These exclusive networking events are aimed at senior management for businesses in the three counties of Gloucestershire, Worcestershire and Herefordshire. The breakfasts, which are also in partnership with Gloucestershire based land agents, Bruton Knowles, have proved a huge success with over 120 delegates to each of the three events in 2016. The 2017 events calendar is soon to be released.

Clients of Harrison Clark Rickerbys – who are based predominantly across the South and West Midlands, M5 corridor, South West and along the M4 Thames Valley corridor – benefit from exclusive hospitality opportunities. These include exclusive preview events, corporate entertainment and special days out.

Closely matching the geographical reach of the Three Counties target areas, Harrison Clark Rickerbys provides a complete spectrum of legal services to business and private clients. The firm’s work in all aspects of law is nationally and internationally recognised, with offices in Cheltenham, Hereford, Ross-on-Wye, Birmingham, Thames Valley and Worcestershire, together with serviced offices in London.

Three Counties kick off their annual headline events calendar with Countrytastic in April (13 April 2017), closely followed by RHS Malvern Spring Festival in May (11 – 14 May 2017), and its signature event the Royal Three Counties Show in June (16 – 18 June 2017), before closing the season in September with Malvern Autumn Show (23 & 24 September 2017).

For more information about Three Counties, visit or call 01684 584924 and for Harrison Clark Rickerbys, visit

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